After officially launching adiClub last month, adidas announced its first-ever member-exclusive release through the adiClub x Maker Lab Artist series, starting with V.O.N. (Very Own Name).
Also known as Von Alcantara, V.O.N. is a self-taught multimedia artist whose portfolio includes a variety of design projects for global brands such as SEGA, Capcom, Sony, and Illest. He has teamed up with adidas back in 2021, where he helped out design the different moment areas of the Brand Center in Glorietta.
For his exclusive collection, V.O.N. designed a collection of patches and stickers depicting different creative spins on the adiClub logo. These designs range from the classic adiClub logo in earth tone colors to the Philippine-, Kawaii-, and even KPOP-inspired designs.
I especially enjoyed the process of creating and playing with the logos because each design is unique and tells a different story that I know people will be able to relate to,” V.O.N. shared on his latest partnership with adidas.
The collaboration with V.O.N. for the adiClub x Maker Lab Artist Series will drop on July 22 at the adidas Brand Center, where 12 new designs will be available for customers to choose from.
Sticker designs will be given to adiClub members with every purchase at the Brand Center, and heat press patches will be available at the Maker Lab for only P250 for members who want to customize their apparel or bags.
