adidas and fashion powerhouse PRADA are taking their collaboration to another level by putting sustainability on the forefront.
Dubbed as the adidas for Prada Re-Nylon collection, the offering puts a twist to the brand’s DNA while combining the Italian powerhouse’s luxurious nature. The collection is set to drop this January 13.
We’ve seen the two brands announce their long-term partnership in 2019 and with this being their third collection, it would be safe to say that they are now at their best element yet. Every piece is made in Italy by Prada using the brand’s recyclable Re-Nylon textile. The material features recycled plastic waste gathered from oceans and other marine-related waste. The result is a quality material with sustainability in mind.
“This partnership is not just about the product: it is about a philosophy,” Bertelli said. “At Prada, our values are fundamentally founded in people, planet, and culture, an ideology adidas shares. This latest collection is a showcase for a fusion of the technical innovation and innate knowledge of performance sportswear synonymous with adidas, and the luxury vision of Prada — yet it also speaks wider. It connects with evolutions in our ideas of luxury, changes in the mindset of consumers, and shifts in the world at large. It is about looking forwards, and thinking of the future.” – Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility.
The highlight of this collection is that Prada has reinterpreted the classic adidas Forum shoe by using the Re-Nylon material. Another thing to watch out for are the removable mini Prada pouches for a playful touch. Overall, the pair combines the strengths of both brands via their brand detailing and luxe material choices.
Available in both black and white colorways, this is a definite must-own if you love high-end sneakers with a sustainable twist.
The collection also includes six bags. Each bag features adidas’ signature Three-Stripes branding and Prada’s metallic logo.
In other news, here’s a list of old sneakers that should be given the spotlight in 2022.
